CLAUDE
CAHUN
Still life photography project
CAHUN
Still life photography project
2012 ca
Styling by Francesca Bernasconi
Photo by Marco Giberti
Questo progetto fotografico di still life si inserisce all’interno di una ricerca che unisce linguaggio moda e indagine concettuale, sviluppata attraverso la cura dello styling come strumento narrativo e critico. L’ispirazione attinge a una sensibilità surrealista e metafisica, in cui l’oggetto diventa dispositivo di costruzione identitaria e simbolica.
Il punto di partenza è una riflessione sul lavoro di Claude Cahun, in particolare sulla sua capacità di mettere in discussione identità, genere e rappresentazione attraverso immagini ambigue e stratificate. Questa ricerca viene tradotta in un contesto contemporaneo e applicata al linguaggio dello still life editoriale, dove gli oggetti sostituiscono il corpo ma ne mantengono la carica evocativa.
Lo styling assume quindi un ruolo centrale: ogni elemento è selezionato e orchestrato per costruire una narrazione visiva coerente, capace di dialogare con i codici della moda editoriale pur mantenendo una forte matrice concettuale. Gli accostamenti, i contrasti materici e le relazioni tra forma e spazio generano composizioni che evocano tensioni tra artificio e autenticità, visibile e invisibile, presenza e costruzione dell’identità.
La traduzione della ricerca in progetto editoriale si concretizza in immagini pensate per una fruizione sequenziale, in cui ogni scatto funziona sia autonomamente sia come parte di un racconto più ampio. L’estetica è controllata e minimale, ma carica di significato: luce, fondali e composizione contribuiscono a creare un immaginario riconoscibile, in equilibrio tra rigore formale e suggestione poetica.
Il risultato è un progetto che si colloca nel territorio della moda contemporanea più sperimentale, dove lo styling non è solo decorazione ma linguaggio, e lo still life diventa mezzo per esplorare temi identitari e culturali, trasformando la ricerca artistica in una narrazione visiva adatta al contesto editoriale.
This still life photography project is part of a broader research that merges fashion language with conceptual investigation, developed through styling as both a narrative and critical tool. The work draws inspiration from a surreal and metaphysical sensibility, where the object becomes a device for constructing identity and symbolic meaning.
The starting point is a reflection on the work of Claude Cahun, particularly her ability to challenge identity, gender, and representation through ambiguous and layered imagery. This research is translated into a contemporary context and applied to the language of editorial still life, where objects replace the body while retaining its evocative power.
Styling therefore takes on a central role: each element is carefully selected and orchestrated to build a coherent visual narrative, capable of engaging with the codes of fashion editorials while maintaining a strong conceptual foundation. Juxtapositions, material contrasts, and spatial relationships generate compositions that evoke tensions between artifice and authenticity, visibility and invisibility, presence and the construction of identity.
The translation of this research into an editorial project is expressed through images conceived for sequential viewing, where each shot functions both independently and as part of a wider narrative. The aesthetic is controlled and minimal, yet charged with meaning: lighting, backdrops, and composition contribute to shaping a distinctive visual language, balancing formal rigor with poetic suggestion.
The result is a project positioned within the more experimental field of contemporary fashion, where styling is not merely decorative but operates as a language, and still life becomes a medium to explore cultural and identity-related themes—transforming artistic research into a visual narrative suited to an editorial context.
The starting point is a reflection on the work of Claude Cahun, particularly her ability to challenge identity, gender, and representation through ambiguous and layered imagery. This research is translated into a contemporary context and applied to the language of editorial still life, where objects replace the body while retaining its evocative power.
Styling therefore takes on a central role: each element is carefully selected and orchestrated to build a coherent visual narrative, capable of engaging with the codes of fashion editorials while maintaining a strong conceptual foundation. Juxtapositions, material contrasts, and spatial relationships generate compositions that evoke tensions between artifice and authenticity, visibility and invisibility, presence and the construction of identity.
The translation of this research into an editorial project is expressed through images conceived for sequential viewing, where each shot functions both independently and as part of a wider narrative. The aesthetic is controlled and minimal, yet charged with meaning: lighting, backdrops, and composition contribute to shaping a distinctive visual language, balancing formal rigor with poetic suggestion.
The result is a project positioned within the more experimental field of contemporary fashion, where styling is not merely decorative but operates as a language, and still life becomes a medium to explore cultural and identity-related themes—transforming artistic research into a visual narrative suited to an editorial context.